The Mainstreaming Of Crypto

fredwilson
fredwilson
0xB833
October 20th, 2021

We started looking at crypto ten years ago, starting investing nine years ago, and have had a front-row seat to its development ever since. It has been enlightening, exciting, rewarding, but definitely not mainstream.

I think that is changing quickly now and yesterday I saw this tweet:

BREAKING: The @NBA and @Coinbase have announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the NBA, WNBA, NBA G League, NBA 2K League and USA Basketball.

The deal is the first cryptocurrency platform partnership for each league. pic.twitter.com/eHgoMWlaVJ

— Boardroom (@boardroom) October 19, 2021

Though I am on the board of Coinbase, I had not been aware of this partnership until I saw the tweet. Seeing it made my day. Two of my favorite brands in the world are teaming up to educate and increase the awareness of crypto around the world.

That’s going mainstream right there.

Arweave TX
x56p9LyxGdhPLcqcwojSyyCGiu4eJyICW5K2jwD0l8M
Ethereum Address
0xB8332710AB60A1B2e8FE6D775d83524C9E0cE136
Content Digest
mYBETBAh_NXK43NxK6KNCD1P3C3GUHQNrF_vzt5ErEY